Sep 11

Goal Setting

It’s been nice taking a break from the blog for a couple of days. (i.e. in between websites and family in order to blog I would have had to sacrifice what little sleep I have been getting – no thanks!) but I’ve found my energy renewed, too. In building websites, and recapping and listing those that I have under construction and coming up, it occurred to me that, while I have goals laid out, there are a few areas I could be a bit more specific in.

To this end, I have decided that I would like to have constructed, by the end of this year, twenty websites for community or non-profit organisations. Now, having four of these websites either under contruction or planned leaves me another sixteen to go in three months. I may be being a little unrealistic. But perhaps not.

(You can help – if you have a local charity, sporting group, professional or industry association, business group, craft or activity-specific group who’d like to enhance their communication to their members, grow their membership and get online, please contact me.

So why is goal setting so important in small business, and particularly when it comes to small business on the web? Here’s a few reasons:

  • Setting goals provides motivation – short- and long-term, and provides focus. Without motivation, nothing happens, of course. Without focus, it is very easy to get caught up in the myriad of things that (don’t really) need doing, and become distracted…and find nothing happens.
  • Setting goals helps you get organised. Being organised helps you make the most of what you have, from time, through family to resources. And being a small business, resources (particularly time) are usually something in short supply.
  • Short- and long-term goals will allow you to track your progress. Keep making your milestones and it’s all good. Falling short let’s you know you need to refocus and reassess what it is you’re (not) doing. Progress online, in terms of visitors to your website/conversions can be make or break for any given business.
  • Setting goals can help your self-confidence. Every time you achieve a goal, your self-esteem gets little boost. (Missing a goal can be disheartening, but provides motivation to investigate the cause and to correct it… then achieve it and get the boost!)

Instead of going on and on with more reasons for goal-setting, the following are little things that I do that work for me with setting and achieving goals.

I write lists. Lots of lists. Lists for each day. Lists for the week. For the month. And for the year. I have lists of lists of lists! (well, not quite…)
I put posters up, or hand-written notes, or drawings of things that represent my goals. Currently, I have above the desk a mind map of twenty as-yet unlabelled websites for non-profits and various little symbols scattered around them. Right next to a poster of an Aston Martin. No, there’s no mid-life crisis here. Really.
I have pictures of my family all around me. Always have. Why else take on running a business?

What do you do to help you set and achieve your goals?

OK geekage.
Head over to to have a humourous (MATURE) read about precious metals on earth are from meteorites.

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